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Marketing Data: Effectiveness of Social Media Strategies

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From the Marketing Sherpa’s chart of the week we see some very interesting data on the effectiveness of various social media strategies. Search optimization and building relationships with social influencers are no surprise the most effective strategies. A consistent and moderated strategy on social sites like Facebook, Twitter, Google+, etc is incredibly strong as well.

The least effective strategies show to be advertising on blogs and social sites. While I’ve had great success building a brand base with Facebook ads, the recent changes to Google and ‘social search’ point to this becoming a less effective strategy. See the chart