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As a small business owner it can be hard to find the time to stay current on all the trends and tips for your business. Going social is now a critical element to winning and building business. Stay tuned for twice monthly tips to help you and your business succeed online. Tune in every other Tuesday at 10am.

Special thanks to KHQ Local News for inviting nectarMEDIA in to provide this information through their KHQNewsBreak channel. Watch daily at 10am, Noon and 2pm for great information about our region.

KHQ Right Now – News and Weather for Spokane and North Idaho |

Today’s tips about going social to survive, specifically having a MOBILE focus. The days of having a web site for your static content, “calling card” are no longer cutting it. Check out the tips that Josh offers for small business owners for their online strategy.

MOBILE

  1. Search – Being found in search is critical to success. People are using their smart phones and tablets to look for information. Take ownership of your content and produce news that revolves around your business, community and industry.

TAKEAWAY TIP: Integrate a blog into your web site and produce content

2. Mobile Friendly – How does your web site look when viewed from a mobile phone or tablet? Do customers have to pinch and scroll to find what they need? Consider a mobile friendly landing page that directs users to the most important content, Contact, Directions, Services, Products.

TAKEAWAY TIP: Contact a web designer and have a mobile friendly landing page created.

3. Social media – Being involved on social media has so much positive upside, one of them includes increasing your ‘findability.’ With nearly 1/2 of all searches being performed from a smart phone, your properly formatted social profiles and activity can propel you and your business to the top of search engine results.

TAKEAWAY TIP: Get active and optimize each of your social profiles.