If you’ve been managing a Facebook business page for any length of time, you have most certainly noticed your reach has been diminishing over the last year. Reach is a metric that calculates how many people scroll over your status update in their news feed or interact with it within the ticker. Reach is most […]
One of my favorite aspects of Twitter is the instant impact and response of the platform. I love being able to have conversation with so many people, build new relationships and I love seeing the instant return on the investment of my time when people walk in the door because of my tweets. With an […]
Noticing a decline in your Facebook reach? There is a reason for that.The days of free engagement and promotion seem to be nearing an end on Facebook. Since the company has gone public and is so integrated into our ongoing marketing strategies, they have made a few critical changes that affect how YOU are getting […]
Twitter is my favorite social media platform. I love the instant access to information and the power of conversation. In my opinion a business can do more to grow relationships through Twitter than any other social platform. With this power comes responsibility. Twitter can be a powerful relationship building tool but if put in the […]
What You Need to Know About Facebook’s News Feed Algorithm. More than 700 million people use Facebook’s News Feed daily, but not many of them understand how it works. Today, that all changes with the introduction of Story Bump and several other improvements that aid in the discovery of new stories. Previously, Facebook relied on a system called […]