People often ask me, “Where do you focus your efforts in marketing your businesses?” Managing and keeping awareness up for four different companies can be a challenge. Wasting efforts on less effective marketing is not something I can afford to do. For me, my strategy comes down to three areas of effort. Mobile First […]
Does your business blog? No?! Do you know you are missing out on acquiring new business? In my humble opinion, blogging is one of the most effective and cost efficient ways of being found by new customers (and even your existing customers). Don’t believe me? Let me walk you through two case studies in the […]
Growing your business on Facebook can reap many rewards when it comes to customer loyalty, brand building and even product sales. With the ever declining reach of Facebook business pages, turning toward intentional and well thought out advertising campaigns is becoming increasingly important. Facebook advertising offers businesses access to a targeted group of customers for […]
If you haven’t been converted to the new Business Page layout for Facebook, you soon will. While it may seem that we just recently underwent a major change, the “timeline for business pages” rollout was over 2 years ago. As with most Facebook changes the design is taken from the personal profile page, then is […]
I spend quite a bit of time with Facebook, Twitter and Instagram. It seems I fall in line with the general population when it comes to these social networks. I even visit LinkedIn about once per day to consume a few relevant news articles and to check in on who is viewing my profile and […]