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Social Media and the New Sales Funnel

Where do you get your customers? Cold calls, collecting business cards, yellow page ads, and in some cases even traditional media is old hat. As social media transforms the relationship customers have with a brand or product and each other, the game has certainly changed. Take a look and see how the sales funnel looks […]

Relationship Marketing and Mayhem Classes

Are you ready to make a little mayhem with your marketing? What does it take to develop a successful relationship marketing strategy? Social media tools like Twitter, Pinterest, Facebook, Google+, blogs, etc are not just passing fads, they represent a fundamental shift in the way consumers are engaging with brands and products. Are you a […]

3 Rules of Relationship Marketing

Last week, I had the opportunity and good fortune to share my Thanksgiving wine picks with Spokane area wine lovers on KXLY920 radio station and KXLY TV’s Good Morning Northwest show. While some may think of me as a media whore, I love these opportunities to showcase Spokane wine and of course Nectar Tasting Room. […]