Does posting on Facebook have an impact? Will regular Instagram posts drive traffic or cause action? Can crafting a blog post about your event or product really make a difference? What is the ROI (return on investment) of all that energy and time? These are all great questions and are ones that every business owner […]
People often ask me, “Where do you focus your efforts in marketing your businesses?” Managing and keeping awareness up for four different companies can be a challenge. Wasting efforts on less effective marketing is not something I can afford to do. For me, my strategy comes down to three areas of effort. Mobile First […]
You can’t market like you used to. I would even suggest that your current marketing strategy is built to fail and is costing you more money than you are making. Online platforms like Facebook, Twitter, Instagram, Pinterest and more are capturing your customers and clients attention. Did you know that 1 out of every 5 page […]
Does your business blog? No?! Do you know you are missing out on acquiring new business? In my humble opinion, blogging is one of the most effective and cost efficient ways of being found by new customers (and even your existing customers). Don’t believe me? Let me walk you through two case studies in the […]
It is no secret that I love Twitter. While Facebook may get all the glory as the largest social network where people spend the most time Twitter is the place where I feel like I build the most relationships, have the most conversation and drive the most immediate actions. With a single tweet I have […]