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The Blog Economy

Does blogging work? Will blogging generate revenue for your business? Check out the overview of the Blogconomy by Ignite Spot. Read more: Infographic: The Blogconomy Blogging Statistics | Marketing Technology Blog http://www.marketingtechblog.com/blogconomy-blogging-statistics/#ixzz2uxBGRQk9 Under Creative Commons License: Attribution Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook

New Framework for Social Media Analytics [Infographic] | Social Media Today

New Framework for Social Media Analytics [Infographic] | Social Media Today. In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insightswe unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective.

Marketing Data: Effectiveness of Social Media Strategies

From the Marketing Sherpa’s chart of the week we see some very interesting data on the effectiveness of various social media strategies. Search optimization and building relationships with social influencers are no surprise the most effective strategies. A consistent and moderated strategy on social sites like Facebook, Twitter, Google+, etc is incredibly strong as well. […]