7 Habits of Highly Effective Business Use of Instagram
Instagram burst onto the scene in 2010 and now has over 130 million ACTIVE users. The photo sharing app generates 40 million photo posts per day. With its acquisition by Facebook and the recent launch of 15 second video segments, Instagram has become a powerhouse that businesses shouldn’t and often times can’t ignore. Read on for the 7 highly effective habits of Instagram for business.
While Instagram doesn’t drive direct traffic to web sites, it does drive brand awareness. Think return on attention. Being in front of a loyal group of Instagram users can have huge dividends for your product on the shelves or to your physical location.
POST PICTURES OF BUSINESS ACTIVITIES
People love to see business in action. What you think is day to day, people often see as pulling back the curtain. With Instagram’s creative filters you can turn your perceived mundane images into fun interactivity with your followers.
- Post pictures of your product
- Share employee in action photos
- Give sneak peeks of sales or events
- Show people enjoying your product or establishment
ADD MOTION AND CONNECTION WITH VIDEO
In June 2013 Instagram released an app update that now allows 15 seconds of video. Think of the fun and interactive things you can post that pull the curtain back even more.
- Video clips of satisfied customers
- Video of product in action
- Secret video tips of the day
- Create a short commercial
- Video of the activity in your business
ENGAGE WITH FOLLOWERS
When people start to know your Instagram handle (example @nectarwine) they will mention it by name. When you see these notifications or comments on your pictures, make sure you interact and comment back. Be thankful of people using your product or visiting your space and taking pictures. They are helping you market!
USE AND PROMOTE THE USE OF HASHTAGS
Hashtags are searchable and clickable on Instagram, just like on Twitter and now on Facebook. Using hashtags for your product , service or location can help create a more universal awareness. Consider the restaurant that encourages the use of tagging your food photos with the hashtags #eatatcentralfood or #santespokane. This makes it easy for the business to track usage and engage with customers.
You will also want to use hashtag searching to find people in your location. Try a hashtag search for your city (ie. #spokane) and you will be surprised what you will find.
SHOW YOUR PERSONALITY
Don’t just be all business all the time. Showcase your brand personality with the office puppy, team play dates, things you find amusing and other pictures of you and your brand out and about in the world. Often times these will get more attention and traffic than you think.
HOST A CONTEST OR GIVEAWAY
Encourage users to post their own pictures of your product, service or location and select from the list of pictures for a free prize or gift certificate. Promotions like this can be in conjunction with annual sales, major events, or company milestones.
For extra creativity and interactivity use the tool snapwidget.com to embed an Instagram feed or Hashtag feed into your website. Every time a picture is posted with your hashtag, it will show up on your web site or blog.
MEASURE REACH AND SUCCESS
With applications like statigr.am you can measure your reach, track follower growth, learn the best time to post pictures, and see your most popular uploads. The application also provides some online management tools for following, unfollowing and more.
LEARN HOW TO USE INSTAGRAM AND OTHER SOCIAL TOOL AT THE GO SOCIAL SUMMER SCHOOL SERIES (2013) http://nectarmedia.mycustomevent.com/