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5 Blogging Tips for Business

Recent statistics say that 54% of online adults found web sites they visited through natural search engine results (up from 50% in 2011). We have all been there. When we are looking for something online we go to Google first. Google is our generations Yellow Pages. We let our fingers do the walking…online.

Full Forrester Research Marketing Study

According to HubSpot, Web sites with an active blog get 7x more organic search engine traffic than static web sites. Why? Businesses who write about their services or write about a tie in to local events and their services have more OPPORTUNITY to be part of the online conversation and thus have more OPPORTUNITY to be in the customer’s search results.

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Getting ready to blog? Here are some tips to help you be more successful.

1. WRITE SOMETHING, DON’T WRITE EVERYTHING

You don’t have to write a 10,000 word white paper every time you sit down to the computer. A blog post should be short (200-500 words), contain pictures (or video), focus on key points, and be easily consumable. Think about the consumer. They want to know who, what, when, where, and why and get out.

2. FOCUS ON THE TITLE (AND OTHER SEO)

Will the title draw the user in once they see it in search engine results? Does it tell the story of what the content is about? Think SEO (Search Engine Optimization). If you are offering a sale for Independence Day try “Boutique Clothing Sale in Spokane for Independence Day,” instead of “It’s Hot, Cool off with 30% Savings This Weekend.”

Another great tip for SEO is to focus on the title and meta data for your images. These can often show up in Google Image results and can be used on Pinterest for traffic too.

search engine optimization seo chart

3. TIE IN TO LOCAL EVENTS

Think, “What are people searching for?” If they are searching for a particular destination in your city or might be coming to town for a specific event consider writing a tie in piece about the event or promote something that relates to that event for your business. This will give you a greater OPPORTUNITY to be found and be a part of the search engine conversation.

4. IMAGES AND VIDEO

We are a visual world. Don’t believe me? Check out the popularity of Instagram, Pinterest and Vine. Images on a blog will draw the user in and will pull them down the page. As previously stated, remember to change the title of your image so it relates to the SEO you are trying to create. If you are creative, make your own branded images that relate to the information. These are great for sharing on Instagram and Pinterest.

instagram blog picture

5. LINKS

Linking to other content (within your own site or off site) give your blog more relevance. Google’s web crawlers like interconnectivity. Sites with links can tell Google that your content has more weight to it.

One small tip. When creating links, avoid the “CLICK HERE” or “READ MORE” links. Users understand what a hyperlink is. They know they have to click it. Take advantage of more SEO by saying, “Watch the video on 4 Mayhem Making Marketing Tips,” instead of Click Here for more Mayhem Marketing Tips.

Keep these things in mind and you will be well on your way to a successful blog and will get more OPPORTUNITY to be found by your customers (new and old).

  1. Kevin Ray

    Josh, great article!

    • Josh Wade

      Thanks, Kevin!